Privacy Policy

At Yuvika Fashion Feista, we are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at yuvikafashionfeista.com or make a purchase from us.

This policy applies to all information collected through our website, and any related services, promotions, or communications. Please read this policy carefully. If you do not agree with its terms, please discontinue use of our website.

This Privacy Policy is issued by Yuvika Fashion Feista, a proprietorship business owned and operated by Vijeta Ahuja, registered under the Goods and Services Tax Act, Government of India (GSTIN: 06BNIPA4274J1Z0).

We collect information that you voluntarily provide to us and information that is automatically collected when you use our website. This includes:

• Personal Identification Information: Name, email address, phone number, billing address, and shipping address provided at the time of registration or checkout.
• Payment Information: Card details or UPI IDs submitted during a transaction. These are processed securely by our payment gateway partners and are not stored directly by us.
• Order Information: Details of purchases made, order history, and communications related to your orders.
• Device & Usage Data: IP address, browser type, operating system, pages visited, time spent on pages, and referring URLs — collected automatically via cookies and similar technologies.
• Communications: Emails, messages, or feedback you send us directly.

We use the information we collect for the following purposes:

• To process and fulfil your orders, including shipping, payment confirmation, and delivery updates.
• To create and manage your account on our website.
• To communicate with you about your orders, returns, or any service-related queries.
• To send promotional emails, newsletters, and offers — only if you have opted in to receive such communications.
• To improve and personalise your shopping experience on our website.
• To detect and prevent fraudulent activity or unauthorised access.
• To comply with legal obligations and resolve disputes.
• To analyse website usage and improve our platform's performance and content.

Our website uses cookies and similar tracking technologies to enhance your browsing experience and gather usage analytics.

• Essential Cookies: Required for the website to function properly (e.g., maintaining your shopping cart and session).
• Analytics Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics).
• Marketing Cookies: Used to serve relevant advertisements based on your browsing behaviour (only with your consent).

You may control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of some features on our website.

We do not sell, trade, or rent your personal information to third parties. We may share your data only in the following limited circumstances:

• Logistics & Courier Partners: Your name, address, and phone number are shared with our courier and delivery partners solely for order fulfilment.
• Payment Gateway Providers: Your payment details are processed securely by authorised payment gateway providers in compliance with PCI-DSS standards.
• Technology Service Providers: We may share data with trusted service providers (e.g., website hosting, analytics, email platforms) who assist in operating our business. These parties are contractually bound to protect your data.
• Legal Compliance: We may disclose your information if required to do so by law, court order, or regulatory authority.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction.

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law.

• Order and transaction records are retained for a minimum of 7 years in compliance with applicable Indian tax and accounting laws.
• Account information is retained until you request deletion of your account.
• Marketing preferences and communication records are retained until you opt out or withdraw consent.

Once data is no longer needed, it will be securely deleted or anonymised in accordance with applicable regulations.

We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction.

• Our website is secured using SSL (Secure Socket Layer) encryption technology for all data transmissions.
• Payment information is handled exclusively by PCI-DSS compliant payment gateway partners.
• Access to personal data is restricted to authorised personnel only on a need-to-know basis.
• We regularly review and update our security practices to address emerging threats.

As a user and data subject, you have the following rights with respect to your personal information held by us:

• Right to Access: You may request a copy of the personal data we hold about you.
• Right to Correction: You may request correction of any inaccurate or incomplete personal data.
• Right to Deletion: You may request deletion of your personal data, subject to our legal retention obligations.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
• Right to Opt Out of Marketing: You may unsubscribe from promotional communications at any time by clicking "Unsubscribe" in any email or contacting us directly.
• Right to Portability: You may request your data in a commonly used, machine-readable format where technically feasible.

To exercise any of these rights, please contact us at the details provided in Section 11 below. We will respond to all valid requests within 30 days.

Our website may contain links to third-party websites, social media platforms, or payment portals. These external sites operate independently and have their own privacy policies.

Yuvika Fashion Feista is not responsible for the content, privacy practices, or security of any third-party websites. We encourage you to review the privacy policies of any external sites you visit before providing personal information.

We reserve the right to update or modify this Privacy Policy at any time. Changes will be posted on this page and the "Last Updated" date will be revised accordingly.

Your continued use of our website following any changes constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically to stay informed of how we protect your data.

If you have any questions, concerns, or requests regarding this Privacy Policy or the personal data we hold about you, please do not hesitate to reach out. We are committed to addressing your concerns in a timely and transparent manner.